[ INTRODUCTION ]

A new brand called RED LABEL is launched by ARTISAN&ARTIST, a Japanese brand, which embodies outstanding craftsmanship without compromising to the demand of artists. While maintaining the unchanged sound quality of ARTISAN&ARTIST, RED LABEL is designed for active people who enjoys an urban lifestyle.

[ CONCEPT ]

RED LABEL is brand created for use at various occasions and settings by people who enjoy their camera life. It offers sophisticated, urban and casual designs while guaranteeing not only the functionality that camera users expect but also the highest level of quality as the conventional ARTISAN&ARTIST products.

[ NAME ]

RED stands for "Re-Engineered Design", and at the same time, symbolizes the active, aggressive, challenging and energetic image that the color RED has.